I offer creative
Specializing in pre-openings and turnarounds
for luxury boutique hotels in urban and resort markets.
From pre-openings to under performing existing properties, Simon A. Fricker transforms operations, organizational culture and guest experience in a way that disrupts markets and gives clients an above market performing hotel.
Simon provides executive leadership and consultation to investors, owners and management companies by leveraging his 25 year career in luxury and modern lifestyle venues in emerging markets throughout the world. Born and educated in Switzerland, his career has spanned 3 continents with top brands from ultra luxury hotels like the Peninsula, Baur Au Lac, St. Regis and Mandarin Oriental Hotel Group to forward thinking boutique luxury lifestyle properties like Ian Schrager’s Gramercy Park Hotel, NOBU and Alila Hotels and Resorts by Hyatt. He brings clients in-depth knowledge of urban and resort markets, brand management and food and beverage concepts to project delivery. Specializing in luxury urban and resort boutique hotels with up to 250 keys, Simon provides hospitality stakeholders with a unique perspective by merging traditional luxury hospitality with innovative concepts that result in millions of incremental revenue and profitable asset dispositions.
Whether you are starting a new development negotiating a management contract, or looking to enhance operating performance, Simon’s expertise and proven ability with leading brands around the world will ensure investment goals are achieved.
English / Swiss German / German
French / Intermediate Spanish
Switzerland & United States of America
🇺🇸 +1 212 203 8778
🇨🇭 +41 76 632 4785