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I offer creative

and profitable

solutions to

hospitality

organizations.  

 
Specializing in pre-openings and turnarounds
for luxury boutique hotels in urban and resort markets.  
 
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From pre-openings to under performing existing properties, Simon A. Fricker transforms operations, organizational culture and guest experience in a way that disrupts markets and gives clients an above market performing hotel. 

Simon provides executive leadership and consultation to investors, owners and management companies by leveraging his 25 year career in luxury and modern lifestyle venues in emerging markets throughout the world. Born and educated in Switzerland, his career has spanned 3 continents with top brands from ultra luxury hotels like the Peninsula, Baur Au Lac, St. Regis and Mandarin Oriental Hotel Group to forward thinking boutique luxury lifestyle properties like Ian Schrager’s Gramercy Park Hotel, NOBU and Alila Hotels and Resorts by Hyatt. He brings clients in-depth knowledge of urban and resort markets, brand management and food and beverage concepts to project delivery. Specializing in luxury urban and resort boutique hotels with up to 250 keys, Simon provides hospitality stakeholders with a unique perspective by merging traditional luxury hospitality with innovative concepts that result in millions of incremental revenue and profitable asset dispositions. 

Whether you are starting a new development negotiating a management contract, or looking to enhance operating performance, Simon’s expertise and proven ability with leading brands around the world will ensure investment goals are achieved.

EDUCATION

Ecole hôtelière de Lausanne Executive MBA Class of 2022 Schweizerische Hotelfachschule Luzern, Hotel Management Degree & Swiss Culinary School of Aarau 

LANGUAGES

English    /    Swiss German   /   German  

French   /   Intermediate Spanish 

CITIZENSHIP

Switzerland & United States of America   

CONTACT ME

simonafricker@gmail.com

🇺🇸 +1 212 203 8778

🇨🇭 +41 76 632 4785

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EXPERIENCE

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Mandarin Oriental Miami Room View
Peninsula New York City Entrance
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Alila SCBD Jakarta Pool View
Food & Beverage is at the heart of hotel operations and must be authentic, experiential and executed with 
precision.  
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Boutique Hotel

LET'S CREATE SOMETHING NEW

MENU

CONTACT

simonafricker@gmail.com

🇺🇸 +1 212 203 8778

🇨🇭 +41 76 632 4785

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©2020 by Simon Fricker 

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Based in

Basel, Switzerland &

Los Angeles, United States 

Simon A. Fricker is an international luxury boutique hotelier and hospitality consultant advising hotel owners, investors, developers and operators on how to optimize project investments, enhance asset value and maximize profitability.

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